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A fax machine can be a way in reaching your customers without difficulty. They can also send out t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

heir orders or possible purchase orders through it. In fact there are a number of ways that one business could get in touch with the

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ir customer. So why would you choose to employ fax marketing as marketing tool?

The onset of the Internet almost m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

akes the existence of fax marketing obsolete. However, because of the cheaper and faster nature of fax marketing, this tool has rema

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ined untouched. Look at offices which use the Internet to do their businesses, can you see a machine lying on the corner that contin

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ally beeps and do the job by itself ? I am sure that is a fax machine sending out business letters to clients and they receive a dig

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ital copy of the letter instantly. That is without all the fuss of printing it to a printer like the computer does.

What will yo

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

u do to achieve a successful business through the use of fax marketing? Since when the use of fax has been put under the blanket

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

of regulation agencies due to the misuse of it, many business organizations are changing their business letter outlines. Yes, one s

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

hould be careful in using the fax as their form of marketing.

They should go by the standards of these regulation agencies to avoid

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

being branded as a sender of unsolicited fax messages. So I advice you to be careful in using this tool and in sending messages to y

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

our prospects. Be sensitive on what your prospects might think or on their reactions when they receive a fax message.

Will

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

they consider it or not?

So it is recommended that you place a confirmation clause within the context of your letter. This

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

will give the client choices either to accept or decline as a recipient of your business letters. You can also supply the letter wi

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

th your contact details so that when the prospects have any questions they can reach you easily.

Fax marketing gives you an advanta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ge of personalizing your messages according to who your prospects are. So you better know important details about your client like p

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rsonal information and why would you send them a particular letter. The marketing power of building a strong business relationship i

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

s now on your hands through the use of fax marketing.

If you need to fill in a large number of list and you do not

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

have the time to do the fax messaging all by yourself you can take advantage of fax marketing services that specializes this job. U

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

tilizing these fax marketing services will be a good idea if you want to send a bulk of messages to a numerous prospects and clients

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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