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  • Social Articles - Microsoft's Ultimate Advertising Partner – the Earth

    NOTE: Not being a Microsoft employee / affiliated with / contracted by Microsoft - I can only speculate (and have no proof) abou
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    t the origin of the new color schemes.

    The software giant has packaged the world famous operating system and office suite in ha
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    rmony with the colors you and I see everyday in the sky. Even though Windows Vista and Office 2007 just came out, I’m sure that
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    you have seen the new colors MANY times before and Microsoft could be banking on this.

    Windows Vista Colors

    This color scheme
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    is related to the evening time. About 30 minutes before all the sunlight is gone from the sky, look to the west and you will se
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    the new famous blues and greens used in the new famous Vista wallpaper. If you are unsure what I am talking about visit the Vi
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    sta section of Microsoft’s site and notice the background color scheme.

    Vista’s product boxes are themed to match familiar colo
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    s as well. Vista Ultimate is black with rays of light – like the moon shining onto Earth. Vista Home Premium and Home Basic co
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ntain green colors similar to those of plants. Vista Business is blue like the ocean.

    Office 2007 Colors

    This color scheme is
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    related to the morning time. The bright orange and yellows are identical to the colors of the sky as the sun is rising in the e
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    ast. If you look at the new Office 2007 product boxes you’ll also notice a very bright spot with outward extending rays behind
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    the Office logo – this is very similar to a shining sun.

    Microsoft Color Scheme Meeting

    Maybe the meeting went like this “Bill
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    oards are expensive and internet banner ads can be pricey - lets use the sky to broadcast our message to every human being on Ea
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    rth 2 times a day! What is that worth in terms of advertising dollars?”

    Coincidence or Evil Genius?

    You don’t create a billio
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    dollar company by choosing random colors. Are the new color schemes the work of a talented team of graphic designers OR a tale
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    nted team of psychologists?

    Microsoft knows we all see the same colors in the sky (whether you are in Bangkok or New York) and
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    icrosoft knows very well that the more times you see a product (or its identifying colors) the more likely you are to buy it whe
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    n you see it in stores – this is the basis for advertising.

    Could it be that Microsoft has themed its products using the sky to
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    promote its product to every human being on Earth? We will never know the true reason for the choice of colors, but if the colo
    elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

    Companies that provide selfless information through particip
    r schemes were created in the way that I am suggesting - GOOD JOB MICROSOFT! If it wasn’t – Well, I do like the new colors Bill


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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