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Google is by far the most highly used search engine in the world today. It would not be surprising to know that almost everyone who uses the Internet for their work uses Google a

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

t least once a day. With such a proliferation of Google in people’s daily lives, it is little wonder then, that people who write for the internet write keeping Google in mind. Mo

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

st likely, the keyword they are writing on will be used by some reader on Google. Hence, it is very important that the article shows up on Google in the first few pages.

There a

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

e some very easy points for article writers to remember if they want to make their articles Google-friendly. Read on to know how to make Google give primary preference to your ar

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ticle over others:-

(1) Selecting the right keyword – This is the first important thing to do. Your keyword is not merely a string of words; it is the actual phrase that

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

he internet user will type in order to seek information. Your keyword must be a very commonly used phrase, so that there are more chances of it being searched on Google. You can

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

use Overture to see how frequently a particular keyword is being used (inventory.overture.com). This tool would tell you the number of times the keyword was used in the past few

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

days. Try to select the most frequently used keyword.

(2) Placing your keyword properly – Your keyword must be quite strategically placed in the article. The highest chan

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

es of selection are if the keyword is placed in the beginning of the title of the article. If it is later in the title, chances are lower. For example, if the keyword is ‘breast

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

enlargement’, then an article with the title ‘Breast Enlargement Tips’ will have much higher chances of being searched than ‘Tips for Breast Enlargement’. If the keyword is not p

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

esent in the title at all, then chances of your article showing in the first ten pages of Google are almost zero.

(3) Density of the keyword – Keyword density refers to t

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he number of times a keyword is used in a particular number of words of the article. Google calculates the keyword density by dividing the number of times the keyword has appeare

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d with the total number of words in the article. Ideally the keyword density must be about 3%. That means, if your article is about 400 words, then a keyword of three words must

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ppear for about four times in the article. If the keyword is used for a higher number of times than this, then Google might reject your article as keyword spam. On the contrary,

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

if your article uses the keyword less frequently than this, then the chances of your article showing up in the first ten pages of Google’s search results are almost zero.

(4)

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

Length of the paragraphs and word count – Decide in advance how long you want the article to be. This is important for it will determine how many times the keyword should be

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

used. Do not make the article too long, or the readers would get bored halfway through it. If your article is shorter and has keywords strategically placed, then Google will sear

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ch it better. Also, do not make your paragraphs too long and winding. Readers on the net like to see and read articles that are properly divided into small paragraphs.

Whether y

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ur article appears or not in the first few pages of Google also depends on how the website itself is ranked. There are several reasons why Google will give negative marks to a we

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

bsite. One of the most important ones is if any article has plagiarized content. So, when you are writing your article you must make sure that you do not include any copied stuff

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Successful career change is based on first making an honest assessment of your skills and experiences. Then you them match against the current market conditions. Finally you set realistic goals. Learn five strategies to keep in mind when changing careers.

When it comes to getting dental work done, most find it a good idea to have insurance to cover some of the expensive costs. Although there are many different plans for individuals, families, or groups to choose from, the most common and foremost way to go is a dental group insurance plan.

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