Social Articles - Writing and Speaking

Q: How do I get the first line started with my article

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

s? How am I gonna write an article if I can't even write the first line

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

A: This is really a very good question because many

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ould be writers get stuck right here, with writing the first line. And

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

hat I have found is once you get started the rest of the article can ju

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

st flow out of you.

What I think this person is also saying is that I

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

want to do this, I just have trouble getting started.

2 ways t

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

get started

One way to get started is what I have demonstrat

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

d above - start with a question from a reader. This question came from

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

one of the regular attenders of my Article Guy TeleSeminars and I'm jus

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

creating an article by answering the question.

The reader has given m

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

the first line with which to start. The rest of the article is just an

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

wering the question.

Another strategy for getting started is one I cal

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

l the "key word is....." strategy. You begin the article with your key

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ord or key word phrase, followed by the word "is." Then you state somet

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

ing that is true about your area of expertise.

For example, I could st

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

rt an article off by saying "Article marketing is a ve

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ry powerful way to build your list and drive traffic to your web site."

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

The "key word is" strategy is highlighted in the example above.

This i

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

very powerful because once you get started you can finish your article

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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