Social Articles - Writing and Speaking

The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understan

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

ding this template is a priority for story or screenwriters:

The Hero's Journey:

• Attempts to tap into unconscious expectations the aud

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

ience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

to be created.

The Hero's Journey is also a study of repeating patterns in successful stories and screenplays. It is compelling that scr

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

eenwriters have a higher probability of producing quality work when they mirror the recurring patterns found in successful screenplays.

T

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

he Hero's Journey is also a study of conventions. Before screenwriters can decide whether to accept or reject the conventions, they must a

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

ppreciate their purpose and value.

Consider this:

• Titanic (1997) grossed over $600,000,000 – uses the Hero's Journey as a template.

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

• Star Wars (1977) grossed over $460,000,000 - uses the Hero's Journey as a template.

• Shrek 2 (2004) grossed over $436,000,000 - uses

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the Hero's Journey as a template.

• ET (1982) grossed over $434,000,000 - uses the Hero's Journey as a template.

• Spiderman (2002) g

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ossed over $432,000,000 - uses the Hero's Journey as a template.

• Out of Africa (1985), Terms of Endearment (1983), Dances with Wolves

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

(1990), Gladiator (2000) – All Academy Award Winners Best Film are based on the Hero's Journey.

• Anti-hero stories (Raging Bull (1980),

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Goodfellas (1990) etc) are all based on the Hero's Journey.

• Heroine’s Journey stories (Million Dollar Baby (2004), Out of Africa (198

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

0) etc) are all based on the Hero's Journey.

Tangible representation of the Old World

During the Hero's Journey, there is often a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

tangible representation of the Old World that the hero loses once he has transformed.

In Elizabethtown (2005), Drew loses Ellen.

In Sta

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

r Wars (1977), Luke leaves behind his speeder on Tatooine and his Old Clothes once he has returned from the Death Star.

In Dances with Wo

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lves (1990), John Dunbar slowly loses his US army uniform.

Learn more…

The Complete 188 stage Hero’s Journey and FREE 17 stage sample

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

and other story structure templates can be found at http://managing-creativit

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

y.com/

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Kal Bishop, MBA

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elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

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You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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