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  • Social Articles - Screenplay Contest: Bagdad Cafe (1987) Deconstructed

    From our deconstruction of hundreds of Hollywood blockbusters at www.managing-creativity.com/

    The Hero's Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. In fact, ALL of the Hollywood movies we have deconstructed are bas
    According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
    ed on this template.

    Understanding this template is a priority for story or screenwriters.

    The Hero's Journey:

    a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

    b) Gives the writer more structural elements than
    ; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

    Examples of combination products may in
    simply three or four acts, plot points, mid point and so on.

    c) Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

    Sample Movie Deconstructed: Bagdad Cafe (1987)

    FADE IN: Introduce Hero in her Ordinary World: Jasmin
    lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

    ot getting on with her husband.

    Symbol of the Transformation: the coffee maker.

    Call to Adventure: Jasmin leaves her husband.

    Journey to the First Threshold: Jasmin walking along the Mojave desert freeway.

    Foreshadow of the Journey: the sky; the barman stops.

    Resisting the pull back t
    here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
    o the Ordinary World: hubby comes looking for her; Jasmin hides.

    New World of the First Threshold: The Bagdad caf? and the characters within.

    Threshold Guardian: Cahuenga and Sal.

    Refused entry into the First Threshold: "no beer; no coffee."

    Fish out of water: hubby has snuff.

    Introdu
    d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

    Combination pro
    e Shape Shifter: Brenda.

    Develop characters and relationships: Brenda, Sal, Cox et al.

    Refusal of the Journey: "take that back! What we need is a real coffee machine, not some toy."

    Shape Shifter's Romantic Challenge: Sal leaves Brenda.

    Introduce Ally: Phyllis.

    Develop Shape Shifter's
    ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
    Romantic Challenge: Brenda's crying.

    Hero arrives at the First Threshold; Threshold Guardian: Jasmin arrives and wipes sweat; Brenda wipes tears..

    Refusal: "are you sure you don't want me to call you a cab?"

    Meeting the Mentor: "hello stranger…"

    Beginning of the Transformation: Jasmin
    easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
    in her room, gets undressed; no normal clothes available.

    Characters in this World: Debbie and the trucker.

    Inner Cave: inside the caf?: saved by the Mentor: Cox pours Jasmin coffee.

    Symbol of the Transformation: Brenda doesn't let Jasmin hold the baby.

    Guided by the Mentor: Cox: "plan
    nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
    ing on staying for a while…"

    Expectation: Jasmin in her room, looking out the window.

    Reminder of the Challenges: "Phyllis! Clean room 7"; "Salomo, take care of your son!"

    Refusal of the Physical Separation: Brenda calls Arnie, the local cop.

    Shape Shifter's Romantic Challenge: Sal is
    and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
    atching.

    Foreshadow of the Journey: Jasmin starts cleaning.

    Developing characters and relationships: Phyllis, Salomo, Cox, Debbie etc.

    Pushed to the Physical Separation: Arnie can't tell Jasmin to leave – she's there legit; Jasmi wants to pay; "you mean you're staying?" "Yes."

    Shape Sh
    ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
    fter's Romantic Challenge: Sal is watching Brenda.

    Characters and relationships developed: Debbie tattooing, Cahuenga, Jasmin, Phyllis, Brenda. "do you mind if I pitch my tent here?" etc.

    Pushing forward: Jasmin gives the baby a toy.

    Trial 1: cleaning the office.

    Transformation: holdin
    ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

    Following aspects would a
    g the baby.

    Resisting the Transformation: Brenda angry that the office has been changed.

    Shape Shifter's Romantic Challenge: Sal is watching.

    Accepting the Transformation: Brenda doesn't really want Jasmin to put everything back where it was; speaking respectfully to "Mr Cox."

    Proactiv
    dd to the challenges in developing combination products:

    Which markets to tap where the combination products can do fairly well?
    Which combination prod
    ly changing: Brenda tells Phyllis to clear up her stuff.

    The World of the Transformation: the Bagdad Caf? at night.

    Developing characters and relationships: everyone in the caf? except Jasmin.

    Resisting Trial 2: Salomo and Phyllis dislike Jasmin; Brenda begins to treat her more respectf
    cts are meaningful and rational?
    Which therapeutic categories to select?
    Which Combinations can address unmet needs of the patients?
    Do combin
    lly.

    Pulled back to the old World: Jasmin remembers her husband; looks at her things.

    Trial 2: Phyllis becomes a friend; in Jasmin's bedroom.

    Trial 3: listening to Salomo play.

    Foreshadow of the Sword: Cox watches Jasmin.

    Symbol of Transformation progressing: Salomo gives the baby to
    tions increase the patient compliance?
    What would be the developing cost?
    How to tackle the risks encountered during combination product developmen
    Jasmin.

    Meeting the Oracle and being led to the Sword: Cox wants to paint Jasmin.

    Journey to the Sword: learning magic.

    Journey to the Sword: Jasmin being painted with full clothing.

    Resistance to the Sword: Brenda gets angry; "get you own children!"

    Shape Shifter's Romantic Challenge
    t?

    As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
    Sal is watching.

    Journey to the Sword: "my husband left me a week ago;" the rainbow; Jasmin helps serve the dishes; does magic tricks.

    Journey to the Sword: Jasmin being painted with less clothing.

    Journey to the Sword: Jasmin doing more magic.

    Journey to the Sword: Jasmin being paint
    ping new procedures for reviewing their safety, efficacy and quality.

    Professional from academic institutions, pharmaceutical industries, health care indust
    d with even less clothing.

    Journey to the Sword: Jasmin doing more magic; the flowers bloom.

    Cont…until

    Seizing the Sword: Caf? full; Jasmin being painted naked. Marker of change: Jasmin gets a tattoo.

    Near Death Experience: Jasmin not allowed to work.

    Atonement with the Father: neith
    y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
    er wants to leave.

    Magic Flight: "goodbye Miss Brenda, goodbye Miss Jasmin."

    Apotheosis: the magic's gone.

    Refusal of the Return: the boomerang hits the water tank.

    Ultimate Boon: the picture of Jasmin on the wall; she's part of the Bagdad caf?.

    Crossing the Return Threshold: Jasmin c
    .

    As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
    mes back; greetings; Brenda and Jasmin together.

    Master of the Two Worlds: the show.

    Freedom to Live: Cox proposes.

    Learn more…

    The Complete 188 stage Hero’s Journey and other story structure templates can be found at http
    //www.clickok.co.uk/

    You can also receive a regular, free newsletter by entering your email address at this site.

    Kal Bishop, MBA

    **********************************

    You are free to reproduce this article as long as no changes are made and the author's name and site URL are retained


    tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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