Social Articles - Writing and Speaking

What do you get when you mix a handful of writers, a hot topic and a snazzy title? You get an anthology--and one of the more popular form of books being published today. A recent article in the

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

Sunday New York Times (see article at http://www.profcs.com/app/adtrack.asp?AdID=238123) noted "the wave of anthologies has not yet crested" and the phenomenon is still a great seller, especiall

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

for women writers. You can take advantage of this trend to get yourself published faster than working on your own. I know it might not be what you dreamed--sharing a byline and being in a book

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

that's not wholely yours, but it is a way for a first time author to get a foot in the door--and I know of at least one publishing company, Love Your Life Publishing, with a program designed to

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

elp you do it in as little as six months! (You can find them at www.loveyourlife.com. Tell them The Book Sistah sent you so they'll treat you REALLY well!) Here's how you can start the legwork o

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

your own.

Choose Your Topic

Anthologies are organized and driven by their subject matter. And the title usually makes it crystal clear what that subject is. Examples: "Maybe Baby: 28 Writers

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

Tell the Truth About Skepticism, Infertility, Baby Lust, Childlessness, Ambivalence and How They Made the Biggest Decision of Their Lives"; "The Bastard on the Couch: 27 Men Try Really Hard to E

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

plain Their Feelings About Love, Loss, Fatherhood and Freedom". When you choose your topic you'll want it, of course, to be something you're interested in writing about, but you'll also want it

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

o feel as though you are responding to what's on the minds of a particular group or society at large. You'll want to do your best to plug into the zeitgeist because that's what will generate buz

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

z about your book and get you interviewed in the media.

Gang Up! Find Your Co-Authors

Next, find other writers interested in participating. You can do this by Googling your subject and seeing

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

hat writers are already working in the field. You can also scan online groups, like on Yahoo, to find unpublished writers looking to do their first book as well. Note, if you are not self-publis

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

ing, you may need to entice a few known authors onto your list in order to pique a traditional publisher's interest.

FYI, Love Your Life Publishing is looking for contributors to an anthology t

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

hey're assembling entitled "The Spirit of Women Entrepreneurs". If this is your expertise, contact Love Your Life for more details.

How Will You Publish and Split Costs?

If you self publish yo

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

r anthology, you'll have to come up with a plan for how you'll handle the costs and oversee the project. Will it by "your baby", in which case you'll pay for the book's production (and possibly

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ven pay the bigger name writers if that's what it takes to get them involved) and marketing costs. If you go in with a group of first timers, you'll all be able to split the costs, but it might

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

be a good idea to have someone act as the project manager, to keep from having a "too many cooks" scenario develop.

Co-Market For Your Best Results

The best part about working with more than o

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e writer is that you'll be able to use the muscle of marketing to more than one list. Ideally each writer will have their own list (either their personal contacts or a list they developed as par

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

of a business) and that automatically multiplies the number of people you can reach with the book. You'll want to put your heads together to develop a good marketing plan so you're all sending

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

out similar materials with a similar message. Again, you can designate a project manager to handle submitting the book to media markets (your co-authors can handle local media if they already ha

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e their own contacts). Hopefully everyone will pitch in and do their share. After all, if the book succeeds it could be the stepping stone the writers need to their own individual book contracts

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Sometimes we get on instantly with other people, occasionally there's a clash. Changing your behaviour to suit different people is perfectly normal. It doesn't change you as an individual, nor is it manipulative.

Publishing articles online is a highly effective way to increase affiliate revenue. In the current marketing environment, it is increasingly important to differentiate yourself.

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