Social Articles - Writing and Speaking

Whether you're a technical writer, marketing writer, article writer, or blog writer, there are three areas of your writing that you nee

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

d to pay attention to. While in the past you may have had the luxury of having specialists work in each area, in today's world you ofte

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

have to wear all three hats. In fact, with that in mind, technical writing certificate programs often organize the courses into three

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ifferent categories, but all are required to earn the certificate. These categories are:

Writing (Create)
Editing (Rew

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ite)

Production Editing (Design)

My focus today is on blog writing, with the spotlight on point #3. The best blogs p

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

ay attention to all three points - many bloggers out there only focus on point #1 or point #2. They may have some great content, but th

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

y throw it down there and don't edit it (one or two typos doesn't mean it wasn't edited - sometimes you have to edit several times to r

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

move all errors.) Or they have some good content, they edit it, but they don't focus on the design or format. By this I mean, they'll w

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ite one long paragraph or have several paragraphs but don't include a space above and below, blurring the paragraph breaks.

But the pr

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

esentation is a very important piece of it all. It makes the difference between drawing your reader in and allowing them to receive the

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

great information you have or turning the reader off in confusion as to what you were trying to say. Just as people make judgments base

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

on first impressions when it comes to style and dress, so do they when it comes to your blog.

As an example, in my "Writing Reports"

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

lass, I received an "A" not just on the writing and editing, but also, I believe, on the presentation. When I presented my report to th

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

e class, everybody oohed and aahed when they saw it. Why? Because it had a pleasing design and I had used a color printer. Design is a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

rucial piece to conveying information to readers (search on "designing content for the web" for resource material).

"But it's just a b

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

og," you might say. "I don't have time to scrutinize my writing and edit it for hours." True. How much time you spend on your blog may

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

lso depend on what your focus is and what kind of outcome you're trying to achieve. If it's a business blog, you'll want to pay attenti

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

on to the details. A personal blog? Well, that's up to you.

But if you're short on time, the biggest impact you can have on making it

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

eader-friendly is to run a spell check and to:

Use short paragraphs (shorter for blogs than for other types of writing)
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip
i>
Add white space between paragraphs
Add subheads if you have a long post or are covering several topics

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.socialarticles.org.ua/article/163469/socialarticles-3-Important-Parts-to-Writing-Your-Blog.html">3 Important Parts to Writing Your Blog</a>

BB link (for phorums):
[url=http://www.socialarticles.org.ua/article/163469/socialarticles-3-Important-Parts-to-Writing-Your-Blog.html]3 Important Parts to Writing Your Blog[/url]

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Social Articles - 3 Important Parts to Writing Your Blog

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