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The 188 stage Hero's Journey (Monomyth) is the template upon which the vast majority of successful stories and Hollywood

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

blockbusters are based upon. In fact, ALL of the hundreds of Hollywood movies we have deconstructed (see URL below) are based on

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

this 188+ stage template.

Understanding this template is a priority for story or screenwriters. This is the template you must m

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

aster if you are to succeed in the craft.

[The terminology is most often metaphoric and applies to all successful stories and sc

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eenplays, from The Godfather (1972) to Brokeback Mountain (2006) to Annie Hall (1977) to Lord of the Rings (2003) to Drugstore Co

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

wboy (1989) to Thelma and Louise (1991) to Apocaplyse Now (1979)].

THERE IS ONLY ONE STORY

THE 188 STAGE HERO'S JOURN

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

EY:

a) Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

b) Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

c) Gives you a ta

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

gible process for building and releasing dissonance (establishing and achieving catharses, of which there are usually four).

d)

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

Tells you what to write. For example, at a certain stage of the story, the focus should be on the Call to Adventure and the micro

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

elements within.

ABRIDGED TIPS, EXCERPTS AND EXAMPLES:

(simply go to ht

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

tp://www.heros-journey.info/ for full details)

*****Atonement with the Father*****

This is the confrontation with and conqu

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

st of the Inner Challenge.

The Atonement is the At-One-Ment. The Atonement is a metaphor for the Inner Challenge.

Confrontation

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

. That which is the greatest barrier to the apotheosis is confronted. In Scarface (1983), Tony Montana confronts himself and the

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

choice he has taken (the restaurant scene). In Raging Bull (1980), Jake confronts Joey and asks him whether he slept with his wif

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e. In Casablanca (1942), Rick confronts both Ilsa and Victor.

Death of the Father. The Father is a metaphor for the Inner Challe

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ge. As the Inner Challenge dies, so does the Father.

The Father is often a Mentor figure that previously aided or restricted the

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Hero. That figure now dies or leaves. This is why death or departure is normal at this stage.

The Hero replaces (internalises)

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

the Father. In The Shawshank Redemption (1994), Andy walks out wearing the warden's shoes.

*****Freedom to Live*****

Part of th

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

e Freedom to Live is an expression of the Elixir. In Brokeback Mountain (2005), Ennis keeps the shirt in the closet, by the photo

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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