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Social Articles - Speech Making - Reasons Why People Don't Listen
Making a speech seems simple. You speak, others listen. However this isn’t always the case, in fact one of the bi
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
ggest challenges for speakers is getting their audience listen.
If you have to make a speech - you want it to be
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
memorable and successful. If you understand why people don't listen, you will be more successful at getting them
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
to listen!
Here are nine reasons why people don't listen to a speech.
1. Message overload.
If you are at a se
Here are nine reasons why people don't listen to a speech.
1. Message overload.
If you are at a se
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
inar and spend most of the day listening, you simply have too much information in your brain to retain all of it.
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
Most presenters make the mistake - myself included - of putting too much content into their speeches.
2. Preocc
2. Preocc
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
upation.
Many in the audience are thinking about other issues - when is my pay due, what will I do on the weeken
Many in the audience are thinking about other issues - when is my pay due, what will I do on the weeken
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
d, I must finish that pressing business proposal etc.
3. Rapid thinking.
How often have you sat in the audience
3. Rapid thinking.
How often have you sat in the audience
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
and your mind races ahead? We think at about 600 words per minute. On average, people talk at about 140 words per
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
minute.
4. Effort.
Active listening is just plain hard work. When you're actively listening, your respiration
4. Effort.
Active listening is just plain hard work. When you're actively listening, your respiration
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
rate goes up and your heart starts to beat faster. Remember people can't keep it up for long – so give them a bre
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
ak. Use some humour and audience interaction.
5. External noise.
This could be noise from another room you hear
5. External noise.
This could be noise from another room you hear
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
or visual noise. Take for example distracting gestures or appearance which can distract the listeners attention.
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
6. Hearing problems.
Fifty per cent of people have hearing problems. One of the things I learnt from working wi
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
th the Better Hearing Association is to start a speech with "can everyone hear me clearly".
7. Faulty assumption
7. Faulty assumption
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
s.
The audience assumes you said something you didn't.
8. Lack of apparent advantage.
The listener does not re
The audience assumes you said something you didn't.
8. Lack of apparent advantage.
The listener does not re
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
ognise the benefits. Always highlight the benefits for the audience.
9. Lack of training.
Did you ever take "Li
9. Lack of training.
Did you ever take "Li
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
stening 101" at School or University. Like anything listening is a skill which must be practiced, whilst some peo
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
ple obtain the practice often others might not be used to attending professional seminars or listening intently f
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
or long periods of time.
Source: Adapted from "Looking Out, Looking In", Harcourt Brace Jovanovich, 1993, p. 253
Source: Adapted from "Looking Out, Looking In", Harcourt Brace Jovanovich, 1993, p. 253
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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