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Social Articles - Charismatic Communication: Getting An Audience Quickly to Yes!
A Yes Set describes a technique by which a series of universally ‘true’ questions or statements are delivered to elicit an agreement pattern. F
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
or example:
“Politicians are less trustworthy.”
“Increasingly they’re not in touch with average Australians.”
“More and more people seem to
“Politicians are less trustworthy.”
“Increasingly they’re not in touch with average Australians.”
“More and more people seem to
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
e showing discontent with politics.”
“Money is wasted on grand schemes.”
“But crime continues unabated.”
Therefore:
“Vote Democrat and we w
“Money is wasted on grand schemes.”
“But crime continues unabated.”
Therefore:
“Vote Democrat and we w
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
ll work together to bring you and your concerns back on the agenda”
In the example above a series of five universally true statements were mad
In the example above a series of five universally true statements were mad
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
that would invoke either internal expressions of agreement or in some cases a very loud “Yes!” The Yes Set is followed by a request, suggestio
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
, or proposition.
The minimum number of “yes’s” you should aim for is four. On occasion you may wish to increase the number to enhance the rhy
The minimum number of “yes’s” you should aim for is four. On occasion you may wish to increase the number to enhance the rhy
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
hm of your statement.
The theory behind Yes Sets is that by eliciting internal or verbal agreement, you build a sympathetic and receptive stat
The theory behind Yes Sets is that by eliciting internal or verbal agreement, you build a sympathetic and receptive stat
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
of mind in your target audience. It’s postulated that listener’s, after having gone into an agreement frame of mind, will experience dissonanc
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
if they break the yes pattern.
It’s also believed that in some contexts lazy thinking plays a significant role in Yes Sets. Try the example b
It’s also believed that in some contexts lazy thinking plays a significant role in Yes Sets. Try the example b
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
low, once again containing universally true statements, and notice how difficult it is to resist the pattern when you are locked into an agreem
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nt state of mind:
“You’ve worked hard and paid your taxes.”
“You’ve made a contribution to the economy of this country.”
“You deserv
“You’ve worked hard and paid your taxes.”
“You’ve made a contribution to the economy of this country.”
“You deserv
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
a reasonable standard of living when you retire.”
“You want to have enough money to enjoy your life.”
“You want a safety and securit
“You want to have enough money to enjoy your life.”
“You want a safety and securit
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
.”
“That’s why Colonial First Trust can be your first choice.”
There’s also a variation of the Yes Set called the Yes Plus set. This set anti
“That’s why Colonial First Trust can be your first choice.”
There’s also a variation of the Yes Set called the Yes Plus set. This set anti
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
ipates more mindful listeners noticing at some level that they’re locked into an agreement frame and perhaps internally rebelling against it. T
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
e technique introduces what rhetoricians describe as agreement by negation: a No/Yes response, as the example below demonstrates:
“We haven’t
“We haven’t
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
ntroduced ourselves yet.”
“There are people here who don’t know each other.”
“And we wouldn’t want to work with strangers, would we?” (No/Yes
“There are people here who don’t know each other.”
“And we wouldn’t want to work with strangers, would we?” (No/Yes
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
response) “You can see the value of getting acquainted.”
“Makes things better if we’re on first name terms, doesn’t it?”
“Therefore let’s do
“Makes things better if we’re on first name terms, doesn’t it?”
“Therefore let’s do
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
he introductions.”
Yes Sets are particularly useful as ice-breakers. They’re also come in very handy if you have occasion to address hostile a
Yes Sets are particularly useful as ice-breakers. They’re also come in very handy if you have occasion to address hostile a
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
diences. By gaining the silent agreement of a hostile audience with a well-crafted Yes Set, it installs in the minds of your listeners the noti
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
n that, while they may not agree with you, they agree with you. This is considered an important element in the process of attitude modification
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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