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Social Articles - Copywriting: Drafting Rules for Professionals
As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from. Following are some suggestions for freelance copywriters who wish to streamline their copy submission process and ensure a cr
According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product
isp, clean draft every time.
General Copy Drafting Rules
1. Do not deviate from the standard fonts, Arial or Times New Roman, 10 or 12 point.
2. Submit all copy with ONE SPACE after a period, NOT TWO.
3. Save all copy drafts as a Word document.
4. Make sure that SMART QUOTES and all "autoformatting" is shut off before
General Copy Drafting Rules
1. Do not deviate from the standard fonts, Arial or Times New Roman, 10 or 12 point.
2. Submit all copy with ONE SPACE after a period, NOT TWO.
3. Save all copy drafts as a Word document.
4. Make sure that SMART QUOTES and all "autoformatting" is shut off before
; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.
Examples of combination products may in
Examples of combination products may in
typing your copy into a fresh Word document. That means NO auto indents, NO auto bullets, NO fraction symbols, etc.
5. Use BOLD, ITALIC or UNDERLINE where necessary. You may also html tag these as so < b > bold < /b > if the client has requested it.
6. Every draft should be spellchecked by computer and by eyeball.
Setting Up Your Copy Draft
Develo
5. Use BOLD, ITALIC or UNDERLINE where necessary. You may also html tag these as so < b > bold < /b > if the client has requested it.
6. Every draft should be spellchecked by computer and by eyeball.
Setting Up Your Copy Draft
Develo
lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.
p a Standard Copy Draft Template. Use this template to set up each initial copy draft you create. Be sure to include the following:
A Header that lists:
1. The client's name or company name
2. The author (your name)
3. Today's date
4. Project description
5. Draft Number
A Footer that includes the page number.
(To add page numbe
A Header that lists:
1. The client's name or company name
2. The author (your name)
3. Today's date
4. Project description
5. Draft Number
A Footer that includes the page number.
(To add page numbe
here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe
rs, go the top menu and click INSERT and then PAGE NUMBERS.)
When creating a new document, follow the drafting process as outlined below.
1. Open up the Copy Draft Template on your desktop
2. Immediately do a Save-As and rename the document as follows:
XXX_descrip_draftX
In this naming conventention, the three Xs represent the first three letters of
When creating a new document, follow the drafting process as outlined below.
1. Open up the Copy Draft Template on your desktop
2. Immediately do a Save-As and rename the document as follows:
XXX_descrip_draftX
In this naming conventention, the three Xs represent the first three letters of
d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.
Combination pro
Combination pro
the client's company name. The label "descrip" should be replaced by a qualifier. "DraftX" will be the draft number.
Sample filename for "Rocky's Hot Wings" menu copy, draft number two:
ROC_menu_draft2
In creating additional revised drafts of this copy, use an identical file naming format, replacing only the X value at the end of the filename.
Note: If for
Sample filename for "Rocky's Hot Wings" menu copy, draft number two:
ROC_menu_draft2
In creating additional revised drafts of this copy, use an identical file naming format, replacing only the X value at the end of the filename.
Note: If for
ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc
some reason you don't have access to your Standard Copy Draft Template, you can create your own document from scratch provided the following is included:
Before you being typing, "prep your document" by doing the following:
1. Turn off the SMART QUOTES feature.
The reason for this is because HTML and PDFs do not interpret curly quotes and curly single
Before you being typing, "prep your document" by doing the following:
1. Turn off the SMART QUOTES feature.
The reason for this is because HTML and PDFs do not interpret curly quotes and curly single
easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi
quotes or apostrophes correctly. This will CORRUPT your text with weird-looking symbols throughout.
Despite what your college professor may have told you, MAKE SURE YOU USE STRAIGHT QUOTES (") AND FOOT MARKS(') in all of your copy drafts for any client jobs.
2. Turn off all AUTO FORMATTING.
Auto formatting is of absolutely no use to someone who plans to format
Despite what your college professor may have told you, MAKE SURE YOU USE STRAIGHT QUOTES (") AND FOOT MARKS(') in all of your copy drafts for any client jobs.
2. Turn off all AUTO FORMATTING.
Auto formatting is of absolutely no use to someone who plans to format
nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically
text into their own style sheets or graphic design. It is more trouble than it's worth so DO NOT hand in formatted text of any kind.
Do not tab, bullet, auto-number, auto-correct, auto-cap, make fractions out of or otherwise format your text.
Label Your Sections
While not every project will require you to divide it into sections, items such as e-book copy, catal
Do not tab, bullet, auto-number, auto-correct, auto-cap, make fractions out of or otherwise format your text.
Label Your Sections
While not every project will require you to divide it into sections, items such as e-book copy, catal
and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ
og copy and web copy will. If you're working on something that will be presented visually in pieces, label each section of your copy with an appropriate descriptor. Use a BOLD font or some other qualifier to indicate section descriptions.
Note: your section descriptors should not be confused with your headlines. Do something "different" to the section descriptors
Note: your section descriptors should not be confused with your headlines. Do something "different" to the section descriptors
ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi
nd apply that treatment uniformly throughout the piece. For example, if your headlines are bolded already, you may want to ALL-CAP your section headers to eliminate confusion.
For example, if you're writing web copy, you might title your descriptors as so:
HOME PAGE
ABOUT US PAGE
PRODUCTS PAGE
SERVICES PAGE
CONTACT PAGE
You can also label you
For example, if you're writing web copy, you might title your descriptors as so:
HOME PAGE
ABOUT US PAGE
PRODUCTS PAGE
SERVICES PAGE
CONTACT PAGE
You can also label you
ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.
Following aspects would a
Following aspects would a
r headlines and subheadlines so that whoever is picking up your copy can be sure of how to lay it all out. For example:
TIPS PAGE
Headline: Web Copywriting Basics
Subhead: Master the Tricks the Pros Use
Formatting "Lists"
Some projects such as taglines, banner ad ideas and headline brainstorms will require that you submit them in list format.
TIPS PAGE
Headline: Web Copywriting Basics
Subhead: Master the Tricks the Pros Use
Formatting "Lists"
Some projects such as taglines, banner ad ideas and headline brainstorms will require that you submit them in list format.
dd to the challenges in developing combination products:
Which markets to tap where the combination products can do fairly well?
Which combination prod
Which markets to tap where the combination products can do fairly well?
Which combination prod
Type your lists at 12 point and don't skip a line between each listing. The customer will likely be paying by the page, so he'll want his money's worth of creative input.
Editing An Existing Draft
You may be required to edit a draft occasionally that someone else will make changes to. If this is the case, use the Track Changes feature in Microsoft Word. As you
cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin
edit, your "suggested" revisions will show up in the document as crossouts, replaced text and word additions in a different color than the original text.
You may also be required to make the final revisions on a document that has already been edited with the Track Changes feature. If this is the case, open the document on your desktop, do a Save As, and rename the docume
You may also be required to make the final revisions on a document that has already been edited with the Track Changes feature. If this is the case, open the document on your desktop, do a Save As, and rename the docume
tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
What would be the developing cost?
How to tackle the risks encountered during combination product developmen
nt to the next consecutive draft number.
You will have to go up to the Track Changes menu again and uncheck the boxes so that you'll be able to make your revisions without "crossouts" and colored edits showing up.
After you've shut off this feature, implement the requested changes as per normal draft creation. Don't forget to SAVE every few minutes!
Preparing
You will have to go up to the Track Changes menu again and uncheck the boxes so that you'll be able to make your revisions without "crossouts" and colored edits showing up.
After you've shut off this feature, implement the requested changes as per normal draft creation. Don't forget to SAVE every few minutes!
Preparing
t?
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel
a Document for Email Transmission
Note: Before you send your copy draft document, be sure that it's saved as a Word document on your desktop and not in your Temp folder. If you leave it in the Temp folder and then make draft revisions, you can count on losing track of where those revisions are later. They may even be deleted accidentally!
After saving
Note: Before you send your copy draft document, be sure that it's saved as a Word document on your desktop and not in your Temp folder. If you leave it in the Temp folder and then make draft revisions, you can count on losing track of where those revisions are later. They may even be deleted accidentally!
After saving
ping new procedures for reviewing their safety, efficacy and quality.
Professional from academic institutions, pharmaceutical industries, health care indust
Professional from academic institutions, pharmaceutical industries, health care indust
your document to the desktop, attach it to an email message with appropriate intro text.
Your email subjectline should be titled to reflect the client name, project description and draft number.
Sample Email Subjectline:
Rocky's Hot Wings Menu Copy Draft 1
When you make future revisions and subsequent drafts of this client's copy, retain the identical email s
Your email subjectline should be titled to reflect the client name, project description and draft number.
Sample Email Subjectline:
Rocky's Hot Wings Menu Copy Draft 1
When you make future revisions and subsequent drafts of this client's copy, retain the identical email s
y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products
ubjectline and delete the "RE:" from the subjectline, as this will mess up the sorting of your emails in your inbox as well as tick off the person who is on the receiving end of the work.
Your next draft of this same file should be named:
Rocky's Hot Wings Menu Copy Draft 2
At some point you may want to ask questions, qualify what you wrote, make a suggestion o
Your next draft of this same file should be named:
Rocky's Hot Wings Menu Copy Draft 2
At some point you may want to ask questions, qualify what you wrote, make a suggestion o
.
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de
r otherwise comment along with copy you submit. The ideal place to do this is in the email itself, as a brief memo. Be sure to include your contact information such as email address and phone number at the bottom of the email for quick reference.
Storing Your Files
For your own peace of mind, it's wise to store existing drafts in their own properly labeled folder
Storing Your Files
For your own peace of mind, it's wise to store existing drafts in their own properly labeled folder
elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.
Companies that provide selfless information through particip
Companies that provide selfless information through particip
s on your Desktop or wherever you prefer to keep your work files. You never know when a client will want to go back to "square one" and if you know where square one is located you can save yourself a lot of anguish.
If you have any questions about setting up, submitting or sending copy drafts, please contact Dina Giolitto, Copywriting Consultant, at http://Wordfeeder.com
If you have any questions about setting up, submitting or sending copy drafts, please contact Dina Giolitto, Copywriting Consultant, at http://Wordfeeder.com
tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products
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