Social Articles - Writing and Speaking

I feel that what I am going to present in this article is very powerful and important for your to remember.

Always remember that powerful copy is what’s going to sell your product. What you sell is very important, but how you sell it

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

is more important.

That’s the one thing I harp on that you need to learn - to write powerful sales copy. If you don’t want to write it, pay someone else to do it for you. I get frustrated when I see people who are trying to make money

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

in direct response and Internet marketing trying to write their own sales copy without really knowing how to do it.

You need to either learn how to write advertising or take the time to hire someone who can do it right for you, becaus

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

it is the most important part of your entire sales presentation. If people don’t like the copy, and the copy’s not compelling, they’re not going to buy from you!

So with that in mind, I am giving you 42 power words that sell like cra

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

y and will add sizzle to your ad copy.

I am going to briefly summarize, and then I’ll give you all of the words so you can go back. I want to give you as many as possible. There are probably hundreds more of them. In fact, there are b

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

oks called “Words That Sell” that you should probably have in your library. But, if you can read this article again and again and try to incorporate these words in whole or partially into all your ads and sales letters, you will be mor

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

successful.

One thing I just want to reiterate - y should always incorporate use “you” copy. Always tell the reader what is in it for them! In fact, I read sales letters on the Internet and even in direct mail where people talk about

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

“what I will give you.”

“I will give you this when you buy my package. I will give you that.” That is totally the wrong approach! Instead of saying, “I will give you.” all you have to do is turn it around and say, “You will get...” an

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

it makes all the difference in the world! By just changing a few words - taking the “I's” and the “me’s” out and changing it to the “you’s” - you can do a much more powerful job of selling your products. It’s much more valuable to say

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

that than to try to come across as the “I will give you’s...”

With that in mind, I am going to go ahead and get to my list of 42. I’ve got a lot of them here! Now you can check them off as you use them throughout your sales letter so

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

ou can make sure to get some of these powerful words in.

It is not enough to simply have a sales letter. It needs to have powerful words in it! So here are 42 power words, and there are a lot more of them out there. These are some of

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

he words I think are vitally important, powerful words!

Okay, here we go:

- Suddenly
- Challenge
- Special
- 100% money back
- Now
- Compare
- Ultimate
- Boost
- Announcing
- Bargain

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

Wanted
- Introducing
- Hurry
- Plus
- Increase
- Improvement
- Startling
- Amazing
- Surefire
- Practical
- Sensational
- Easy
- Discount
- Profitable
- Revolutiona

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

y
- Instantly
- No-risk
- Important
- Secret
- Miracle
- Surprising
- Valuable
- Magic
- Warning
- Insider
- Bonus
- Free
- New
- Easy
- Proven
- Discovery

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

br> - You

There's a lot there! I think two of the most important ones you can use in your ad copy are probably “you” and “free.” People love to get stuff free!

Certainly, all of these are very important words. You’ll find as you wri

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

e ads and sales letters certain ones will be used for certain situations and others you might not be able to use every time.

These are 42 of the most valuable power words you can use. There are many more of them that you can come acro

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

s and use. That’s why keeping a swipe file is very important. If you have a swipe file full of ads, sales letters, and web sites that have sales letters on them, you will start to see which words are used over and over again. You’ll st

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

rt to see power words like these being used and you’ll know that these are words you need to pick up on.

In fact, maybe you can go through your swipe file and highlight the power words, the superlatives, and special words that emphasi

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

e certain words, and just keep a note of those so you can refer back to them and have words to include in your sales letters that can increase your response.

So, I’ll keep this short. I just wanted to make sure you had those power wor

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

s so you can go back and refer to them every time you need them, like when you are writing sales letters. If you have a copywriter, they should certainly know these power words and include them in your copy. Make sure they are in there

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Salespeople often feel squeezed between two masters, the company they work for and the customer they need to get them paid and refer new business to them. Master salespeople recognize that they are in the customer service business before they are in the selling business. They also realize that ongoing rapport with their customers is critical. The squeeze comes when a customer satisfaction problem arises. Here is the best way to protect your relationship when you have a customer satisfaction issue.

It pays to consult a life insurance broker, provided they are expert and experienced.

This primer on verb tenses will help you keep them straight. Useful for ESL speakers and other seeking English grammar help.

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