Social Articles - Writing and Speaking

Copywriting is one of the only writing disciplines that comes close to conforming to scientific principles. We know what

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

makes people buy, and what makes them sit up and take notice. We also know what triggers consumers to become personally i

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

volved in the stories that your copy is telling. The easiest formula to employ is known as the four Ps: Promise, Picture,

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

Proof, and Push.

1. Begin your sales letter with a promise. The promise works best when it's presented in the headline.

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

or example: "How to Make $12,208 dollars in the Next Twenty Minutes!" is an irresistible promise that will capture a read

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

er's attention. Notice the dollar amount. It's not rounded off--it seems to be an "exact" amount. An "odd" dollar amount

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ike the one stated is also more apt to draw attention to your promise headline.

2. Once you've stated your promise, draw

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

a picture for your readers. "Imagine having more time to spend with your family. You wake up in the morning, have a leisu

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

ely breakfast, and work for a few hours in the afternoon until the kids get home from school. And you're still making all

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

the money you could possibly need for the rest of your life!" Put your readers in the success seat. Let them imagine how

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

your product is going to benefit them and make their lives better.

3. One of the strongest persuaders is proof. Include

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

estimonials from satisfied customers who are already experiencing the benefits of your product. "After only three months,

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

I was able to quit my job and work at home full time! I've been able to spend more time with my family, and enjoy financi

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

al freedom, thanks to ABC investments." Real stories from real people are invaluable in convincing prospective buyers to

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ry your product.

4. Believe it or not, one of the most overlooked aspects of many sales letters is forgetting to ask for

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

the sale! This is the push. "You have nothing to lose. If you send me $49, I'll send you everything you need to start ear

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ing money and financial freedom today." One of the most powerful features of the push is to include a money-back guarante

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

e. This gives the customer confidence that they have absolutely nothing to lose by investing in your product.

The four P

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

can be applied to any product. It's one of the best ways to engage your reader and to compel him to imagine for himself

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

he benefits of your product. When the consumer uses his own mind to help close the sale, your success rate is much higher

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

HTTP = HTML link (for blogs, profiles,phorums):
<a href="http://www.socialarticles.org.ua/article/160334/socialarticles-Copywriting-Tips--Learn-The-Four-Ps.html">Copywriting Tips - Learn The Four P's</a>

BB link (for phorums):
[url=http://www.socialarticles.org.ua/article/160334/socialarticles-Copywriting-Tips--Learn-The-Four-Ps.html]Copywriting Tips - Learn The Four P's[/url]

One consideration innovators should be wary of in the rush to market is to not forego due diligence. That is, the temptation to forego, among other things, investigation into an idea’s feasibility, adequate market analysis and the questioning of the dominant assumptions. Due diligence is important for a number of reasons, including...

Spammers who need fresh email addresses release software spider programs that comb the Internet and suck email addresses off Web pages, guest books, and anywhere else you might post your email address.

For many Baby Boomer's, paying for their child's college while trying to save for their own retirement is an overwhelming challenge. This article gives you the right way to do both without having to feel like you are neglecting either one.

Tags

Links

Social Articles - Copywriting Tips - Learn The Four P's

Related Articles: