Social Articles - Writing and Speaking

Not having the large book marketing budgets like publishing companies, new authors must find cost efficient ways to promote t

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

heir new books through media outlets. Print and electronic media (radio and television) are very expensive, both nationally

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

and locally. But the exposure for new books through this type of advertising is hard to beat. New books of high profile au

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

thors get expensive print and electronic media advertising campaigns developed by publishers. These advertising campaigns us

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

e the author’s name to get media exposure for the new books.

As a new, unknown author, you are not going to be given this ty

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

pe of media advertising for your new book. Can you do it yourself? No! Media advertising is expensive! The cost of these

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

campaigns is more than new authors can afford. However, there are still inexpensive ways you can get the media exposure you

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

need for your book.

1) Articles
Submit articles to magazines and newspapers specific to your book’s target audience. T

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

he articles should be about a topic related to your book. They must be written in a way to catch they eye of the editor. If

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

published, these articles will increase the visibility of you and your book. Another idea is to submit a proposal for a col

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

umn that will appear periodically in newspapers and/or magazines. The proposal would have to be strong enough to sell the ed

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

itor on replacing a currently published column with yours. Your proposal could also be submitted for national syndication to

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

increase the number of publications it appears and give your book even greater exposure.

2) Radio/TV Media
Send a pres

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

s kit to media outlets that appeal to your book’s target audience. The kit should include a cover letter proposing you for a

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

n interview. The topic you’d be willing to discuss should be related to your book’s central theme or message. Also, provide

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

a list of suggested questions that could be posed during the interview. Sell the producer on the idea that your topic has th

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

e potential for an interesting show. The result will be more media visibility for you and your new book.

3) Advertising

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

Print and broadcast advertising have unsold spaces or times that can be purchased at the last minute for relatively low pri

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

ces. Call media outlets and ask about remnants that are available.

A small book-marketing budget should not prevent new aut

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

hors from getting exposure for their books through media outlets. There are still inexpensive, effective ways it can be done

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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Social Articles - Market & Promote Your New Book Through Media Outlets

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