Social Articles - Writing and Speaking

Your family, friends, and other acquaintances can be a part of your book marketing strategy. Write down on a sheet of paper the names of all the members of you

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

r family and closest friends. Add to that list church members, co-workers, and business acquaintances with which you have established a relationship. Then add

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

acquaintances you have met through organizations and other civic or community activities in which you are involved. Now go back and add the email addresses to

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

the names of each person on your list. What you have created is an inner circle of contacts. To successfully market and promote your new book, your book mark

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

eting strategy has to connect to your target audience. But before looking outward to touch your potential readers, first look within.

You have access to your

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

book’s target audience within your current inner circle of contacts. You may say that even in a perfect world where everyone on your list buys your book, you w

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

ould sell only 100 copies. But your list is deeper than it appears on the surface. Everyone on your list has an inner circle of contacts and everyone in their

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

circle has contacts also. What you have then are many outer circles of contact growing from your inner circle. You have within your inner circle of contacts

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

a network to reach your book’s target audience and to generate sales. There will be book purchasers within this network. But even more important, there will b

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

e contacts that can open the door to access more of your book’s target audience.

Here are ways having an inner circle of contacts can help you market and promo

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

te your new book.

1) Personal Visits & Book Signings Don’t depend on the sponsor of the event to generate the attendance for your personal appearances or book

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

signings. Get the word out through your inner circle of contacts and the surrounding circles via email. This will turn your appearance into an event, generat

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

e more publicity for your book, and boost sales. This is especially effective for book tours to different markets where you have relatives and friends. They c

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

ould use their inner circle of contacts to get out the word about your event.

2) Newsletter Develop a newsletter for your new book to distribute through your

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

inner circle of contacts and outer circle email network. The newsletter should include general information about your book, announcement of upcoming promotiona

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

l events, mention of awards and other special recognition, and highlight positive feedback from readers. Also, include selected excerpts from the book. Don’t

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

forget to add all your contact information to receive requests for personal appearances the newsletter will generate.

3) Internet Marketing Send an email thro

y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

ugh your network to announce free offers people will get for purchasing your book. If you are a self-publisher, you can offer a purchase discount. The potenti

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

al customer can use the link included in the email to go to your web site and purchase the book. Create a sense of urgency by putting a time limit on the offer

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

or discount.

Marketing and promoting your new book through your inner circle of contacts in inexpensive and effective. The network is there for you. Use it!

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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