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A recent trip to Book Expo America revealed some interesting tidbits about expenses an author may incur when promoting a book. One author who had self-published a novel confided that he had spent ten thousand dollars for books and promotional

According to USFDA, a combination product is one composed of any combination of a drug and device; biological product and device; drug and biological product

items, with the hopes of getting his material to interested booksellers!

For top book publishers, ten thousand dollars may seem a mere drop in a bucket, but for the freshman novelist published through a smaller press or by alternative means

; or drug, device, and biological product and fixed dose combination would include two or more combinations of drug.

Examples of combination products may in

(self-publishing or eBook production), there may not be that much in the budget to launch an attractive PR campaign. If you fall into this category, though, there is no reason to feel discouraged. There are actually a number of ways to adver

lude drug-coated devices, drugs packaged with delivery devices in medical kits, and drugs and devices packaged separately but intended to be used together.

ise your book to your target audience without spending a lot of money.

Here are just a few examples of how an author can use the Internet to spread the word without breaking the bank:

Website: It goes without saying that any author with a b

here is enormous increase in the number of combination products entering the market in the recent years. Combination products have proven advantages but fixe

ook to sell should have his own website. Just the simple act of setting up one page with a picture of the book, a synopsis and excerpt, and purchase information can work wonders for increasing awareness. The best part is that an author need n

d dose combinations are still in the process of convincing regulatory authority on their advantages over the single ingredient formulations.

Combination pro

t spend thousands of dollars to set up a site.

Find a budget host that offers webspace and URL registration in one package. Having a URL of your name is very important, as it helps to certify your name as a brand associated with your fiction

ucts have become life saving products for the pharmaceutical companies who doesn’t have many innovative molecules in their product pipeline and have been inc

. Many budget hosts offer simple access to build a website, so if you are not HTML savvy you can still construct something that is attractive and effective. Relevant content and META data helps direct search engine attention to your site, and

easingly used in the product life cycle management. Even the companies having product patents are trying to extend their product life cycle through the combi

as you write more you can add more pages for promotion.

E-mail Newsletter: Even before your book is released, you can drum up publicity with an e-mail newsletter. Once a month, design content about your book and related areas of interest, in

nation products and maximize the revenues. But the companies involved in this practice are overlooking that they are burdening the patients both economically

clude anecdotes and recipes to share, and offer a drawing or contest for prizes. Starting with friends and family, you can build a steady readership and solicit more subscribers through websites and forums dedicated to your genre of fiction o

and physically. They need to rightly judge the benefits of the combination products and they have to even look at the risks involved when combining the produ

non-fiction.

Newsletters as an opt-in marketing device are non-intrusive and offer the reader great incentives. They also imprint your brand in the memories of readers, so if your book isn't bought right away it will definitely be remembere

ts. Some of the combination products were well accepted by physicians while others suffered. Companies involved in development of combination products are fi

d for eventual purchase and recommendation.

Mailing List: In addition to a newsletter, you may want to consider hosting a mailing list or message board relevant to your books and the themes they cover. Say for example you have written a non-

ding difficulty in defining their combination products and facing various challenges from selecting a combination to marketing it.

Following aspects would a

fiction book about cancer survivors. Why not host a forum about surviving cancer? As you attract new members, you have a built-in, constant promotional tool for your book. If you are a romance novelist, a mailing list or message board is a go

dd to the challenges in developing combination products:

Which markets to tap where the combination products can do fairly well?
Which combination prod

d way to glean from readers what they like to read in romances. In addition to a captive audience, you may find inspiration for future works.

Mailing lists are simple to set up through third-party sites like Topica and Yahoo. Message board s

cts are meaningful and rational?
Which therapeutic categories to select?
Which Combinations can address unmet needs of the patients?
Do combin

oftware is also easy to obtain. Or, if you do not want the added responsibility of coding, you can set up a forum through a third-party host. A daily or weekly check of message keeps your profile active.

Chats: Regular chats through third-pa

tions increase the patient compliance?
What would be the developing cost?
How to tackle the risks encountered during combination product developmen

ty book websites may be handy in keeping your name imprinted in the minds of readers. An online chat brings you closer to readers and gives you the opportunity to attach a "voice" to your website and work. Entice readers with a prize giveaway

t?

As combination products don't fit into the traditional categories of drugs, medical devices, or biological products, the USFDA is in the process of devel

at chats. You may find your generosity goes a long way toward sales.

Website advertising: Unlike print advertising, banner advertising has the option of being animated. Plus, it is reasonably cheaper than placing an ad in a magazine. Look a

ping new procedures for reviewing their safety, efficacy and quality.

Professional from academic institutions, pharmaceutical industries, health care indust

ound websites relevant to your book's topic and consider purchasing a banner or button graphic linking to your book. With many sites, you may only need to pay per click-through to your site, which in the end is quite cost-effective.

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y and representatives from various regulatory agencies are working out to design the regulatory requirements for manufacture and sale of combination products

: Don't just be an author, be an expert! Why let your writing expertise end with the book, when you can supplement your knowledge in articles to third-party websites? Writing articles relevant to your book's topic can help improve your site's

.

As there is an increasing trend of the combination products companies manufacturing such products should be able to tackle the problems involved in the de

popularity in search, as well as introduce new prominence to your name. As you submit articles to databases like eZineArticles.com, other websites will collect your information and spread it to a wider audience, increasing the chance of click

elopment. They need to be wiser in analyzing the market trends and the regulatory requirements.

Companies that provide selfless information through particip

-throughs to your website.

From websites to e-mail advertising to building your expert status, there are many ways to cheaply promote your book. Invest the time instead of money, and you just may see a great dividend in the way of book sales

tion in industry events and feedback to regulatory authorities would be able to face the challenges and will be successful in developing combination products

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